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The mascot and logo for the NCFL were unveiled
Source: Shenyang WeChat Official Account 2026-03-30

"Hu Ge" is coming!On March 29,the global solicitation activity for the logo and mascot of the Northeast China Football League (NCFL) came to a successful conclusion,and the new visual image was unveiled.

The mascot "Hu Ge", or "Brother Tiger", is based on the Siberian tiger and is deeply integrated with the regional culture and football event attributes of three provinces and an autonomous region involved in the NCFL, presenting a friendly, brave and down-to-earth image of northeastern people. It not only showcases the rich and diverse cultural connotation of Northeast China but also conveys the NCFL's spirit of competitive, progress, openness and inclusiveness. With its inherent viral appeal, this mascot becomes a vivid "ambassador" for the promotion of northeastern culture.

The logo of the NCFL takes the shape of a football as its core, highlighting the event's sports attributes. The tail flame element ignites the competitive spirit and symbolizes the vigorous development momentum of the cultural, sports and tourism industries in Northeast China. The design ingeniously incorporates letters "HJLN", the initials of Chinese pinyin of Heilongjiang, Jilin, Liaoning and Inner Mongolia, directly reflecting the concept of coordinated development among three provinces and an autonomous region involved in the NCFL. The colorful palette symbolizes the diverse culture and abundant resources of Northeast China, perfectly interpreting the charm of regional integration.

The roar of the tiger echoes across Northeast China,heralding a new beginning.Let's cheer for the NCFL!