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2026 Shenyang Snowflake Intl Beer Carnival kicks off
Source: Shenyang WeChat Official Account 2026-08-10

Featuring fine beer,delicious cuisine and dynamic music,the citywide revelry lasting for nearly one month is finally here!

"Cheers, Shenyang!" 2026 Shenyang Snowflake International Beer Carnival recently kicked off at the Fengtian Factory Cultural and Creative Park.The activity will last until September 6.

Let's take a look at what's fun to do!

Citywide coordinated layout creates a "15-minute beer lifestyle circle".

This year's carnival takes the old industrial heritage site as its backdrop and innovates to adopt a "1+2+15" layout.

▶The activity takes the Fengtian Factory as its main venue.

▶The activity lists the Shenyang K11 Art Mall and the People's Square as its two linked secondary venues. There are also 15 additional secondary venues across the city, covering all districts, counties and county-level cities.

The activity creates a "15-minute beer lifestyle circle", integrating multiple experiences including beer tasting, football match viewing, intangible cultural heritage exhibitions and specialty cuisine.

The main venue of Fengtian Factory has been designed as an immersive industrial aesthetic space.

The main venue of Fengtian Factory has been designed as an immersive industrial aesthetic space following the layout of "1 ring, 2 walls, 3 exhibition halls and 4 zones".

▶Towering chimneys, red-brick workshops and industrial sculptures can be seen everywhere.

▶The century-old industrial culture wall and the Snowflake brand culture wall have become popular photogenic spots. One wall reflects the history of Shenyang's heavy industries, while the other tells the development process of the Snowflake brand from Shenyang to the whole country.

▶Inside the exhibition halls, a NCFL themed art exhibition, along with exhibits showcasing intangible cultural heritage such as leather carving and Manchu embroidery, made an appearance.

▶The Steel Core Workshop Main Stage, Laoxue Large Workshop, Starlight Bar and Laoxue Material Yard Food Plaza boast their own unique features.

The band performances, nostalgic settings, lighting ambiance, time-honored brands and local specialty snacks all blend the profound industrial heritage with the vibrant energy of the daily life.

Fun competitions take turns on stage,bringing non-stop excitement.

Throughout the activity period, a variety of fun competitions will take place one after another.

▶The Laoxue King of Drinking Beer Competition offers prize money worth ten thousand yuan.

▶The Guandan Weekly Competition and Grand Finals have also commenced simultaneously, attracting enthusiastic participation from the public.

▶Band performances are scheduled every evening at the main venue, with football matches streamed live to cater to both music lovers and football fans.

Go for a drink with your friends!