After two years of working and polishing,the "New Plant Art Project" jointly launched by BMW Group and BMW Brilliance Automotive Co., Ltd. as well as Luxun Academy of Fine Arts (LAFA) in Shenyang was officially completed.
The new project takes the "sustainable development" of BMW Shenyang Production Base under the implementation of BMW iFACTORY production strategy as the content theme, and finally selects 10 wonderful art works created by 10 young artists, presenting a different gift for BMW Brilliance's 20th Anniversary.
These 10 works of art, covering oil paintings, sculptures, installations and other art forms, are respectively presented in the expansion area of BMW Brilliance Plant Dadong and the Plant Lydia of Tiexi Factory.
With regard to the completion of the New Plant Art Project, Dr. Franz Decker, president and CEO of BMW Brilliance Automotive Ltd., said, "For 20 years, we have been committed to building a win-win cooperative relationship with the local society, empowering talents, and striving to make our own contribution to the development of the local society. The New Plant Art Project is the perfect embodiment of our harmonious link with communities outside the factory."
The completion of the BMW Brilliance New Plant Art Project will enhance the awareness of sustainable development of employees and the public through cultural and art activities, improve the public's awareness and sensitivity to sustainable development through the planning and production of exhibitions and performances, and cultivate daily environmental protection actions and habits.