On October 25,the launch ceremony of the 3rd Shenyang E-commerce Live Streaming Festival was held at the WTWJ Cross-border Duty-Free.

On the day of the launch ceremony,more than 30 influencers sold goods on-site and attracted over 70 million followers on the internet.

Among more than 140 participating enterprises in the on-site exhibition and the mutual selection meeting of the live streaming festival, over 50% of them are enterprises in Shenyang Modern Metropolitan Area, and over 90% are enterprises in Liaoning Province.The live streaming festival continuously enhances the popularity and influence of local brands in Shenyang and even in Liaoning Province through dedicated live streaming sales and supply chain docking activities, and creates an online consumption "feast" for consumers on the internet.

This year's e-commerce live streaming festival innovatively integrates the two major development hot-spots of "cross-border e-commerce" and "live streaming sales", encourages to build domestic and foreign live streaming teams, promotes innovation in cross-border new business development models such as "domestic+overseas" live streaming linkage and "network+entity integrated marketing", and empowers entities' "brands going overseas" with cross-border live streaming.

The e-commerce live streaming festival will last until November 11,and simultaneously carry out the live streaming sales to support farmers and the poor on Tiktok platform and the special live streaming sales on Kwai platform.Let's go shopping!