The BMW Brand Night was recently held at the Workers' Stadium in Beijing.

The long-wheelbase Neue Klasse iX3,the long-wheelbase Neue Klasse i3 and the brand-new BMW 7 Series made their global debut.

This isn't merely a routine product upgrade,but an announcement —BMW enters the new era.

The "Sheer Driving Pleasure" delivered by BMW's Neue Klasse models remains its most essential hallmark. Racer Xu Weizhou conducted an on-site test of the long-wheelbase Neue Klasse iX3 to evaluate its high-speed braking lane change at speeds exceeding 100 km/h, demonstrating the vehicle's intelligent control system with millisecond-level responses.

With their eyes closed inside the vehicle, people can barely notice the transition from a moving state to a stationary state without prior warning. Powered by BMW's kinetic energy recovery braking technology, the vehicle delivers a smooth stopping experience with almost no nose dive or jolting jerk.

In terms of range, the long-wheelbase Neue Klasse iX3 achieves an extreme test range of over 1,000 kilometers on a single charge. Equipped with the 6th-generation BMW eDrive electric drive technology and large cylindrical batteries, it enables an extra 400 kilometers of range with just 10 minutes of charging.

BMW's two Neue Klasse models will be mass-produced in Shenyang.

Oliver Zipse, Chairman of the Board of Management of BMW AG, announced on site that the 7 millionth BMW vehicle produced in China will roll off the production line at the plant in Shenyang in 2026, and the two globally debuted Neue Klasse models — the long-wheelbase BMW iX3 and i3 — will also be mass-produced in Shenyang.

To fulfill its commitment to a better new-generation product ecosystem, BMW has invested over 300 billion yuan in China, marking the largest investment in the group's history. Upholding the philosophy of "In China, For China, Growing with China", BMW's Neue Klasse models are rooted deeply in China, demonstrating unwavering commitment to long-term development and deep cultivation in the Chinese market.